The Studio - London : Sector - Professional Services : i2 Group Case Study

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i2 Group

	CASE STUDY
	bright people i2 is a Cambridge-based software company, and is a market leader in the highly specialised area of criminal profiling.
	illuminating ideas The Studio was asked to create a series of logos for a family of five software products - and each logo required its own clear identity whilst being seen as part of a united product family. The Studio designed a series of five entirely different logos, yet all shared a common style - and at the same time, each logo demonstrated the USP of the individual software product in a graphic form. The logos' interconnecting lozenge shapes allowed every product to have its own stand-alone individual identity - and when shown together, all five demonstrated that the i2 range of products had a formidable presence and a wide-ranging subject matter. The Studio's work for i2 has also included a high-profile recruitment advertising campaign to attract exceptionally well-qualified individuals with specialist knowledge of criminal profiling.
	brilliant results After The Studio's re-branding work, the profile of the five key software products rose considerably in clients' perceptions - and since then i2 has expanded its product range without having to re-develop product identities each time a new piece of software is developed and launched onto the market.