The Studio - London : Sector - Media + Publishing : Data Publishers Association (DPA)

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Data Publishers Association

	CASE STUDY
	bright people The Data Publishers Association (DPA) is the industry body representing data and directory publishers in the UK. Its role is to protect and promote the interests of the industry, both in print and electronic media.
	illuminating ideas Following an assessment of its activities and aims, its newly appointed head was set the task of creating a new and more visible profile for the organisation, ensuring that it was more relevant to its role in the 21st century - an era of digital and online communications as well as printed materials. As a result of this assessment process, the DPA changed its name from the Directory and Database Publishers Association to the Data Publishers Association, which allowed for a preservation of the original DPA acronym. The Studio was asked to re-design the logo and create a new identity for the DPA based on the original DPA acronym.
	brilliant results The DPA's recent Annual Report stated that: "Following a strategic review of the DPA, its activities and the requirements of its members, we set ourselves the task of reinventing our organisation." Arguably, the most visible aspect of the DPA's reinvention was its new logo, and it was agreed by senior and other members of the DPA that The Studio had done an excellent job in capturing the new spirit of the organisation in the re-executed logo design. The new look managed to present a sense of continuity from the DPA's past, whilst also communicating that it had definitely moved on and was far more in tune with the 21st century needs of its members.