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After successfully creating a new range of summer, inflatable, aquatic and sports items for the ever-popular Barbie. We set out to increase the shelf-appeal of the packaging.
With many items needing to be packed in full boxes, (inflatables are ugly when deflated!), it was important to show the product in an inspirational light.
After special approval from Mattel, The Studio arranged a photo shoot. Wanting new faces, we organised a public casting for girls aged 4-7 years. 'We were a little nervous when we arrived at the Marriott on the morning of the casting, we didn't know if we would get a thousand girls or three!' said Jonathan Haste, Senior Designer. Thankfully we found 6 great girls out of the 50 who came.
The shoot took place in the south west of France, were we saw some amazing sights, the Dune du Pilat at the Bassin d'Arcachon being just one of them. Matt Gore, the photographer, wanted the shoot to be 'fashion' photography, giving the images a cutting edge and inspirational feel. Our models certainly got into character.
The finished packs have been showcased by Halsall International and we were delighted to hear that the new-look packaging has had a direct impact on orders.
Paul Clark, buying controller at Halsall International is thrilled with the final designs, 'Thanks for all your hard work on this project, the feed back had been really positive.'
Products will be hitting the shelves across the UK and Europe form February 2008.
Background on The Studio
Based in Blackheath, with an International client base, The Studio is a boutique design agency specialising in the creation of products and packaging for the Toy market. With a team of talented designers, copywriters, photographers and illustrators it is their mission to positively influence the consumer, whoever they may be from a 3 year old to a 103 year old.
Background on Halsall International
Halsall remains Britain's biggest privately owned toy and giftware manufacturer and distributor with offices and showrooms in UK and Hong Kong. With an extensive product portfolio including Toys, Leisure Products, Plush, Gifts and Pagoda Garden Furniture they supply to all major retailers and have distributors in over 50 countries world-wide.
Contact details:
Andrew Copplestone, Halsall International 01253 775533
Sally Smith The Studio 020 8853 8531
© The Studio - London 2008