Press Release - July 2007

The Studio has created a brand identity for AEO’s annual conference, entitled ‘The Attention Seekers’ on 6 September 2007 in Manchester. The brief called for a brand to attract a younger audience – people in their thirties who are actively engaged in running events.

Christian Gould, Head of Creative said “We decided upon this route as it identifies with our youth and yet resonates with a slightly older market at the same time”.

The brand will be implemented onto a website and an HTML email flyer sent to all members on 9 July and thereafter will be rolled out onto all conference related marketing material including dedicated web page, brochure and AV.

Remarking on the brand identity, Hilary Lawson, AEO Director said “I’m delighted with what The Studio has achieved, it has exactly the right appeal factor, we were looking for”.

Please see for further details www.aeo.org.uk/conference

Background on The Studio
Based in Blackheath, with an International client base, The Studio is a boutique design agency with years of experience in event branding for conferences, exhibitions and award ceremonies. The Studio’s team have individual specialist design and management skills to support the entire marketing strategy necessary to run successful events from start to finish, the pre sales branding and collateral through to call for entries and winners brochures. Using only the best suppliers, The Studio have developed a truly world class offer for their clients.

Background on EIA
The Events Industry Alliance is a business created by three event industry bodies – AEC, AEO and AEV to promote the live events industry and to provide an association management secretariat service in the events industry. Primarily seeking to communicate opportunities for business growth via running live events the EIA wants to place live events at the centre of modern marketing and to increase market share.

Contact details:
Paula Ripoll-Ferreres, EIA 01442 873 331
Sally Smith The Studio 020 8853 8531