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Halsall International
| CASE STUDY | |
 | bright people Halsall International is a major global importer, manufacturer and developer of toys and games. Based in the UK, the company occupies a commanding position in the industry, and regularly commits major amounts of money to the development of new products. |
 | illuminating ideas The Studio's brief was to create a range of 10 wooden toys for a target age of 12mths - 5 years, so The Studio's creative team developed 'The World of Oba!'. Based on a group of woodland animals living in their natural habitats, the characters were designed to appeal to both children and parents alike - and since the products were to be sold to international retailers, they needed to cross all language barriers - hence the name 'Oba!' was created because it was easy to pronounce by young children, and had no innate meaning in any language. The toys also had to be hard-wearing and long-lasting, so were made from durable environmentally friendly materials. A magnetic interactive storybook has been produced in readiness for the launch and is currently in production, and an additional range of toys and games is to be launched. Furthermore, to encourage potential toy-buyers, an interactive DVD has been created to demonstrate the 'Oba!' concept's ability to roll out into a wide range of toys and games. The 'Oba!' launch is planned for Christmas 2006, with retailers in UK, Sweden, France and Spain having already signed up for the hero product and a range of other toys. |
 | brilliant results Alan of Halsall International, says: "I think that The Studio has done a marvellous job on the Oba! project. Their truly imaginative ideas always surprise and delight us!" |
© The Studio - London 2008