The Studio - London : Discipline - Packaging Artwork : Harvey Nichols

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Harvey Nichols

	CASE STUDY
	bright people The Harvey Nichols group is a family of international luxury lifestyle retail outlets whose flagship store is in London's Knightsbridge, one the world's most fashionably exclusive shopping districts. Recent expansion has seen Harvey Nichols stores open in Manchester, Edinburgh, Birmingham, Leeds and Dublin - and the group has now extended its retail offer by introducing upmarket restaurants and bars that have become stylish destinations in their own right. Over nearly 15 years of working with Harvey Nichols, The Studio has created eye-catching promotional material for the group's restaurants and food halls, and this has required in-depth understanding of Harvey Nichol's sophisticated brand values. Successfully applying these to every piece of communication material has been The Studio's consistent role, producing material that is fun, exciting, alluring and decadent, so as to embrace all of Harvey Nichols' powerful brand values.
	illuminating ideas During a summer season of promotional activity within the Food Markets and restaurants, The Studio were tasked with designing a concept for customers to collect and keep a series of menu cards featuring produce from around the world. The stainless steel case was developed to house the menu cards and to stand upright on the kitchen work surface allowing the customer to follow the recipe card and recreate the dish at home using Harvey Nichols products. Alongside this promotional activity was a range of customer communication pieces promoting a seasonal range of delicious Spanish Tapas master classes and cultural events. When Harvey Nichols launched its new floral delivery service, The Studio was briefed to create a piece of eye-catching point-of-purchase merchandising. A series of six cards were created to personify 'real flowers at Harvey Nichols', and a beautifully hand-finished effect on each card emphasised the brand's personal, caring and individual service.
	brilliant results Andrew of Harvey Nichols, commented: "The Studio was able to read between the lines - and they delivered a brilliant solution that wasn't even in the brief! I would have to go a long way to find another design agency that matches their level of attention to detail."