The Studio - London : Discipline - Consumer Communications : Harvey Nichols

		portfolio by client BPIF CMP One CMP Working Buildings De Beers DPA Focus Group Halsall International Harvey Nichols i2 Group Jill Dando Institute of Crime Science Mattel PLS PPA portfolio by discipline Brand Identity Consumer Communications Corporate Communications Corporate Identity Direct Mail Exhibitions and Events Packaging Artwork Toy Design and Development Web Design and Development portfolio by sector luxury brands media + publishing professional services toy industry

Harvey Nichols

	CASE STUDY
	bright people The Harvey Nichols group is a family of international luxury lifestyle retail outlets whose flagship store is in London's Knightsbridge, one the world's most fashionably exclusive shopping districts. Recent expansion has seen Harvey Nichols stores open in Manchester, Edinburgh, Birmingham, Leeds and Dublin - and the group has now extended its retail offer by introducing upmarket restaurants and bars that have become stylish destinations in their own right. Over nearly 15 years of working with Harvey Nichols, The Studio has created eye-catching promotional material for the group's restaurants and food halls, and this has required in-depth understanding of Harvey Nichol's sophisticated brand values. Successfully applying these to every piece of communication material has been The Studio's consistent role, producing material that is fun, exciting, alluring and decadent, so as to embrace all of Harvey Nichols' powerful brand values.
	illuminating ideas Working with each individual restaurant, The Studio has designed an unique photographic style of menu cards, promotional literature and consumer communication. Using original abstract photography, the design team created eye catching individual pieces of collateral that not only represent the modernity of the Harvey Nichols brand but give an individual sophisticated personality to each restaurant.
	brilliant results Andrew of Harvey Nichols, commented: "The Studio was able to read between the lines - and they delivered a brilliant solution that wasn't even in the brief! I would have to go a long way to find another design agency that matches their level of attention to detail."