The Studio - London : Discipline - Brand Identity : Focus Group

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Focus Group

	CASE STUDY
	bright people Focus Group is an organisation devoted to fraud management and criminal investigation. Working in both the private and public sectors, Focus Group offers training and intelligence analysis services to a wide range of law enforcement agencies and government departments, with clients including NATO and KPMG. The Studio was asked to create a brand identity to symbolise Focus Group's remit and its discrete ranking as a leader in its field.
	illuminating ideas When the product Focus Investigative Analysis first launched some ten years ago, a strong image was required to demonstrate to clients that Focus Group meant business and could deliver excellent results through a high-quality and specialised product portfolio. The Studio therefore created a striking and bold product identity that has been instrumental in presenting Focus Investigative Analysis as a major international brand. The Studio recently refreshed the logo to take into account the company's increased global presence and its growth in new sectors such as telecommunications.
	brilliant results Alan of Focus Group, has been particularly impressed by The Studio's work and comments: "The Studio has created our brand identity, and it's remained the still point in a turning world for us. Thank you!"