The Studio - London : Sector - Website and Email : United Business Media (UBM)

		Brand Identity APA Brand IDs DPA Eleksen product branding Focus Group i2 Group Jill Dando Institute of Crime Science PLS TW4 Corporate branding Conference & Awards AEO Conference 08 APA Creative Awards APA Effectiveness Awards 08 BPIF CMP One DPA Conference and Awards 08 KBB Event branding PPA Awards Communications APA Information Series CMP Working Buildings De Beers EIA Standard Newsletter Harvey Nichols Harvey Nichols Menus Magazine Week Branding Website & Email APA Creative Awards Montvale Marketing PPA Awards UBM Direct Mail campaign

Website & Email : United Business Media

	CASE STUDY
	bright people UBM Conferences operates internationally to bring its unrivalled content and thought leadership to marketers and business professionals across a wide range of markets. With an impressive programme of over 80 events covering the Construction and Architecture, Licensed Trade, Ingredients, Security, Health & Safety, Travel and Call Centre/CRM markets.
	illuminating ideas Targeting Food industries food innovators, Satiety and Weight management is the new trend in weight loss products. It refers to the feeling of fullness. Therefore the design brief for this conference was to depict the scientific side to the work, whist giving a feeling of health and an exciting future. With the predominant green for freshness and health the test tube images of whole foods, Seeds and grains, we interspersed the design with subtle while key line images of microscopes and cellular structures to represent the scientific intervention into this topic.
	brilliant results Promoting to a highly targeted audience the marketing included a Direct mail programme/booking form, on the page adverting, banner adverts and buttons for the web and an HTML email campaign. To view the banner ads and buttons: click here To view the html email: click here