|
|
|
|
|
|
|
|
|
|
|
|
 |
|
 
|
 |
Brand Identity : TW4 fulfilment services
| CASE STUDY | |
 | bright people TW4 is a subsidiary of Time Inc., the largest magazine publisher in the world. They offer a truly comprehensive range of fulfilment bureau services, including e-commerce data processing, payment processing, customer care, reporting, logistics and distribution. Following a successful promotional campaign in 2007, TW4 asked the team at The Studio back to create a new identity for their range of b2b marketing communications. Focussed on developing a strong visual message to promote the activities of the company to a broad range of clients, from the smallest publishing company to the largest online shopping providers, a powerful corporate language would need to communicate security, stability and industry knowledge. |
 | illuminating ideas A powerful creative was developed utilising TW4s corporate colours and intersecting coloured ribbons to advertise the various services that the company promotes. Using the strapline - Together we are stronger - a visual focal point in coloured ribbons was used to deliver the message that TW4 offers an unsurpassed range of fulfilment solutions. The new identity has been applied to exhibition branding and marketing literature, and will soon be used to redevelop TW4s online presence. |
 | brilliant results "We are delighted with the fresh and exciting new look that The Studio have created for TW4, they have done us proud. Their innovative and creative approach to our promotional needs has been excellent and we look forward to building on this in the months ahead. " Arvid Jayal, Business Development Director |
© The Studio - London 2008