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Mattel
| CASE STUDY | |
 | bright people For many years The Studio has worked with the licensing and marketing arm of Mattel, the premier global premier toy company, designing items for some of the world's most iconic toy brands - including Barbie, Hot Wheels and products in the Fisher-Price range. |
 | illuminating ideas Mattel's Barbie is the number one fashion doll in the USA and in many other countries worldwide, her product range covers 16 consumer categories - and her barbie.com website attracts 51m visits a month. With a brand so popular with girls aged 2-11, it has always been a challenge for Mattel to create fresh new concepts for each season, but The Studio has always been there to help. Whether designing a bedroom set of mini-furniture or a range of sterling silver jewellery, The Studio adheres strictly to the Barbie brand guidelines. What's more, says Managing Director Sally Smith: "We test all our concepts on our own daughters or nieces -and over the years we've developed an instinctive understanding of exactly what works for our junior target markets." |
 | brilliant results Currently preparing to launch a Barbie '12 Dancing Princesses' range of Christmas decorations, The Studio always works between six and eighteen months ahead of the seasons. Maja of Mattel says: "The Studio is a design agency I deal with on a daily basis, and they're exceptionally easy to get along with. They have an excellent grasp of what the Barbie brand is all about - plus they understand that there's so much more to Barbie than just pink!" |
© The Studio - London 2008