The Studio - London : CMP, Working Buildings

		portfolio by client BPIF CMP One CMP Working Buildings De Beers DPA Focus Group Halsall International Harvey Nichols i2 Group Jill Dando Institute of Crime Science Mattel PLS PPA portfolio by discipline Brand Identity Consumer Communications Corporate Communications Corporate Identity Direct Mail Exhibitions and Events Packaging Artwork Toy Design and Development Web Design and Development portfolio by sector luxury brands media + publishing professional services toy industry

CMP

	CASE STUDY
	bright people Building upon the success of the Power of One project, the Group Marketing Director of CMPi asked The Studio to create a new brand for an international property and construction exhibition.
	illuminating ideas This new conference to launch in Abu Dhabi in December 2007 is a pioneering venture for CMPi who have yet to dominate the Middle Eastern market. Their successes to date have seen conferences launch with increased attendance in India and China and as construction industry market factors are extremely favourable in the Middle East, CMPi are best placed to increase their portfolio into this new territory. The new brand entitled 'Workings Buildings' was to be created in both english and arabic languages and it's first medium was to be a website and corporate sales brochure to sell the exhibition to both international and local exhibitors.
	brilliant results Once the brand was identifed and developed The Studio have taken the project onto its second phase using commissioned photography by local artist Samir Ahmed. The project is still ongoing - so watch this space for more information... www.workingbuildingsme.com