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Brand Identity : APA Information Series
| CASE STUDY | |
 | bright people The Association of Publishing Agencies (APA) aim to promote the visibility and raise awareness of the customer magazine publishing industry and represent approximately 90 per cent of the industry. The APA acts as a source of industry information for members, clients, potential clients and journalists and promotes awareness of the effectiveness of customer magazines as a marketing medium. |
 | illuminating ideas The Studio has created a brand for APAs three key areas of information. APA Ask, is a bespoke service for publishing clients, offering a consultancy service by the APA as to how to develop a customer magazine and with whom. APA Insight, is the umbrella for all research projects undertaken by or on behalf of APA. Finally, APA Digital, specifically promotes online publishing. We were careful that they all related to the existing APA corporate identity and allowed flexibility to expand these identities across new sectors as APA develops and grows. They work for use on both print and web media and are designed to give an unlimited flexibility. Since the initial 3 designs we have created quickly and cost-effectively three further identities Ð APA Events, APA Green and APA World. |
 | brilliant results "The design is clean, with good structure. The branding produced fits well with our overall identity and is being incorporated into our new website and directory. " Julia Hutchison, Director |
© The Studio - London 2008